Public workshop – 3.30pm-7pm, C122, Middlesex University London, 22nd September 2022
Background:
In responding to the pandemic’s transformative impacts, an increasing number of cultural heritage (CH) institutions have adapted digital changes as the first step of visitor economy recovery. Despite the remote access offered by digital platforms and attention from other disciplines, digital engagement remains overlooked in the field of hidden cultural heritage. How has it influenced travel attitudes, behaviours and well-being? How can digital storytelling sustain attractiveness and changes for visitor economy? What strategies can be adopted and shared to build a creative and resilient community?
Workshop Purpose:
This workshop aims to explore the above issues through an insider-outsider perspective. It includes presentations, panel discussions and networking. The discussions will:
• Bring together culture and heritage professionals, museum researchers, architects, urban planners, visitor attraction managers, destination management organizations (DMOs), academics, tourists and residents interested in cultural heritage and visitor economy.
• Highlight successful case studies of digital transformation, cultural heritage management and visitor engagement, and their relationships with visitor economy and transformative travel.
• Encourage knowledge exchange and share resources with stakeholders in the field.
Workshop Sponsor:
This workshop is fully funded by the Research & Knowledge Exchange Facilitation Funding (RKEFF) scheme 2021-22, the Department of Marketing, Branding and Tourism at Middlesex University. It is co-hosted by the Department of Marketing, Branding and Tourism (Faculty of Business and Law), the Department of Media (Faculty of Arts and Creative Industries) at Middlesex University, the Department of Marketing, Fashion, Hospitality and Tourism at Coventry University London, and Ming Ai (London) Institute.
Workshop Agenda:
3:30-4:00 Welcome and refreshments
4:00-6:00 Keynote speakers and Q&A
Adam Corsini, Senior Collections Engagement Manager, Jewish Museum London. “Embedding Engagement – collaborative work at the Jewish Museum London”.
Magnus Englund, Director, The Isokon Gallery Trust. “The Isokon Gallery – Modern architecture and Modernist residents”.
Leyla Daybelge, Author, “Isokon and the Bauhaus in Britain”.
Chungwen Li, Dean, Ming-Ai (London) Institute. “Life in the Time of Corona”.
Robert Fleming, Independent Writer. “Conflict, Cultural Heritage & Museum Collections”.
Dr. Chong Yu, Lecturer in Marketing, Middlesex University London. “Hidden London revealed: Critical insights into visitor value”.
Chris Bridge, London Brompton Club. “Hidden in plain sight – rediscovering London”.
6:00-7:00 Networking and light dinner
