“I have been travelling since I was just four months old. My father worked in a rail infrastructure company during the rapid industrial development in China. His job took him to many different cities, and each weekend, my mother and I would take train to visit him. I can still remember the old green train and the ticket officer walking through the sleeping carriages, changing tickets one by one.

Sometimes our journey would take over 19 hours. It gives me plenty of time to observe people, each with their own stories, destinations, and lives. These early experiences inspired me with people, culture and places. Looking back, maybe that is where my love for cultural heritage and travel began, a journey that has become my own understanding of cultural tourism!” 

Dr. Rui Su is a Senior Lecturer in Culture and Tourism at Middlesex University London. She has research interests in cultural heritage, tourist psychology, museology, war memory and urbanisation. She has also led several research and knowledge exchange grants from The British Academy, The British Council, AHRC and Middlesex University. Projects include ‘Taste of Memory’ (The London Archives), ‘London Visitor Economy Recovery’, ‘Visitor Emotional Engagement’ (National Trust), ‘Church Action on Poverty’ and ‘Storytelling Festival’.

Feedback from research partners

Wonderful workshop on Digital Storytelling today organised by Middlesex University at the Jewish Museum London. We explored digital teaching and learning in a museum context, data collection and stories during/of COVID, the possible use of AI images for storytelling in research, and got a hands-on introduction on how to take good videos for storytelling projects. Thank you Rui Su and colleagues for
a great and informative day!
[06.06.2023]
Juliet

“I am so glad the delegates enjoyed the day and found it helpful for developing their skills and practice. It was wonderful to be involved and looking forward to working together again soon.” [07.06.2023]
Lisa

“I would be very happy going forward to explore with your ways of linking up more. The museum profession is very keen to engage with wider communities and bring people into the sector who perhaps have not considered museums as a career before. I think there would be a great opportunity to engage more with your students and also discuss some of these wider topics.” [04.07.2023]
Chris

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